Groundwork Artist Management is built upon the notion that true artistry can be unwavering and uncompromising and still connect with a broad commercial audience. We want our artists to be exactly who they are. It is our role and responsibility to take that artistic truth and package it for popular consumption. We also believe in the importance of building a solid foundation, setting goals and going above and beyond to reach those goals in order to establish lasting and successful careers. Combining the key facets of a marketable artist brand, Groundwork is an artist management company that specializes in building artists that last. 

With offices in New York, Los Angeles, and Atlanta, Groundwork is led by experienced artist managers Michael Morrison and Ethan Langston and marketing expert Shanelle Wolfe, supported by a strong, cutting-edge team of specialists. Having begun his career as an attorney, achieved success as the President and CEO of a structured finance company, presided over an independent film company and, most notably, owned and operated an independent record label for several years prior to launching his own management firm, Michael has abundant experience in all facets of the music industry. Shanelle is an experienced career music marketer, and Ethan’s extensive background in touring, production, and management adds a unique A&R element to the team.